The power of serialized animation

Episodic content is great because, unlike a standalone piece, it allows you to explore an idea . It helps you provide more value to your audience and keeps them invested in your content. For the marketer, serialized content means that they need to be more creative. You need to think ahead of time about the overarching storylines but also make sure that the individual episodes are understandable as stand alone piece.

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Akis Karamanlis
Worldbuilding for advertising

Worldbuilding is the process of constructing an imaginary world, sometimes associated with a whole fictional universe. The term is commonly used in writing to describe the act of constructing a believable universe. A believable world and characters are the basis of good storytelling. However, we believe that the storytelling of most advertising does not compete with that of entertainment.

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Akis Karamanlis