The municipality of The Hague initially came to us to help them communicate their new marketing approach to their partners for the city. As residents and entrepreneurs of The Hague we are very proud of the fact that we have been chosen to develop this.

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Process

Breakdown video hier.

Character sheets of the main characters.

Character sheets of the main characters.

Other clothing styles

Other clothing styles

Early character design phase

Early character design phase

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We have developed an animation style that accurately depicts the city and offers the opportunity to portray the grandeur and intimacy of the city.

In addition, we have managed to maintain complete freedom of movement in the animation by applying various animation techniques, like 2D animation, 3D animation and hand drawn frame by frame animation.

Look development.

Look development.

Styleframe

Styleframe

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Credits

Client: The Hague Citybranding

Director: Iskander Mos

Character Design: Rik Schlimbach

Producer: Akis Karamanlis

2D

Background Illustration: Rik Schlimbach

Frame by frame animation: Christos Papandreopoulos

Storyboard Illustration: Ilona Beukers

3D

3D Background: Iskander Mos, Icaro Arrigoni

POST

Compositing + Edit: Iskander Mos

Voiceover: Stephan Evenblij

Music: Stijn van Strien

Sound Design: Remy Visser

 
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