The power of serialized animation

Like many content marketing strategies, serialized content has its roots in pop culture. As mentioned in our previous blog ‘’worldbuilding for advertising’’ Brands can only dream of the fandom generated by fictional worlds such as Star Wars and Game of Thrones.

Episodic content is great because, unlike a standalone piece, it allows you to explore an idea . It helps you provide more value to your audience and keeps them invested in your content.

Benefits of serialized content

Ongoing engagement: Stay relevant to your audience by being visible on a regular basis. Become a trusted and recognizable presence on your audience’s social media feed. Posting your animations on set times has your audience coming back to follow and engage with your content.

Build a following: Leaving your audience wanting more after an episode helps them come back to your channels. Recognisability will invite your audience to engage with your content much more than a single post. With high quality content you will not only be building a following more importantly you will create ambassadors for your brand.

Get more out of your ideas: A lot of time and resources go into developing the initial concept and assets for an animation. By making your content episodic you can reuse much of your assets in the following episodes. Instead of having to create a new idea for every social media post you can easily repurpose assets or create episodic content for long periods of time. 

For the marketer, serialized content means that they need to be more creative. You need to think ahead of time about the overarching storylines but also make sure that the individual episodes are understandable as stand alone pieces.

Make sure you know how your audience engages with each platform where you will be distributing your content and customize your content to tune in to this. Start telling your stories more effectively and establish your brand as a trusted and reliable source of information.