Yonex
Yonex is a global leader in golf, tennis, and badminton equipment, known for its strong focus on performance and innovation. To help communicate this, we produced a series of animated showcases that highlight the key technologies behind their rackets.
Working closely with the Yonex brand and product teams, we translated complex technical features into clear, easy-to-understand visuals. Each animation focuses on a specific aspect of racket design
The Process
For this project, the racket was built completely from the ground up. Starting with technical reference material, we reconstructed every part of the design in 3D, from the frame geometry to the smallest structural details. This hands-on approach allowed us to fully control how the racket behaves on screen and how each component could be revealed in animation.
Working closely with Yonex, we focused on accurately visualizing the technologies that matter most to players. By building the model ourselves, we were able to create precise cutaways, internal views, and smooth transitions that clearly explain how each technical feature contributes to performance.
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Contact Us: info@phunk.studio
Phone: +31655142435